![]() Messaging delivered to potential customers at the precise moment they decide to make a purchase is called point-of-purchase, or POP marketing. These robotic displays are wireless and let you connect via WiFi or bluetooth. This way the product stands out from the shelf while light shines on it and a voice recording describes the product and its benefits and features. It’s built to hold most types of consumer products, and when the motion sensor is activated, the product is moved into the shopper’s view. It’s essentially a small box with a robotic arm that’s triggered when the customer walks near the box. Robotic POP displays have only been around since 2020, and at the moment, Tokinomo POP displays are the only ones on the market. In a jewelry store, this could be a lifestyle video showing a woman wearing her new jewelry or a man proposing to his girlfriend. In most cases, they still have a physical container and are used to advertise featured products via video or slideshow. ![]() Digital POP displaysĭigital POP displays usually have a digital monitor or LCD screen. You can use these displays to build the foundation of your store design and then mix things up weekly, monthly, or however you choose with semi-permanent and temporary POP displays.įor example, a jewelry store would likely have shelves and tables that remain in the same place year after year, while glass display boxes and other smaller POP displays might move around the store. Depending on how well they’re maintained, they can last three to five years or more. Permanent point-of-purchase displays are usually larger and are also made from sturdier materials, such as glass, wood, metal, and hard plastics. It could also be a pop-up shop that’s set up in a section of your retail store to highlight a specific brand or a range of products you stock. An example of a semi-permanent display in a jewelry shop would be a glass display box that can be moved from the checkout counter to a table or a shelf. Semi-permanent displays range in size from large aisle displays to smaller countertop displays. They are made from stronger materials, including glass, metal, wood, heavier cardboard, and hard plastics. Semi-permanent POP displaysĪlso known as off-shelf displays or secondary displays, semi-permanent displays generally stay up for three months to a year. These types of displays are usually less expensive, made from cardboard, and used in the form of freestanding displays, endcap displays, or dump bins, for example. You can use them to feature seasonal products or special promotions. Temporary displays tend to be the most commonly used type of POP. Here are a few of the most commonly used types of POP displays: Temporary POP displays The types of POP displays can be broken down into the fixtures themselves, as well as by the permanence of the display. Get started Types of point-of-purchase displays In the meantime, start building your store with a free 3-day trial of Shopify. But you could leverage your jewelry POS by displaying jewelry cleaner or small jewelry boxes at the counter to encourage the shopper to purchase more products. But you can also use this area of your store to display impulse items encouraging customers to increase their purchase amount at the last minute.įor example, if you have a jewelry store, the POP could be a countertop display where the customer chooses a pair of earrings, and the POS is at the checkout counter where you collect payment and wrap and bag their purchase. It’s where the sale and exchange of goods takes place. This includes shelf stoppers, freestanding displays, or a specialized POP display with promotional signage.Ī POS is the specific place where the transaction happens. A POP display is the physical place where products are displayed in your store. But it’s important to understand how they’re different. There’s often confusion between point of purchase and point of sale (POS), which makes sense, since they do have some similarities. It’s not a marketing strategy to increase foot traffic, but rather to increase sales once the customer comes into your store. POP displays are used to enhance shoppers’ in-store experience and emphasize specific products or offers. For example, at the ends of aisles or in the center of aisles. POP displays can be located near the checkout counter or in certain areas of the store to encourage purchasing decisions. POP displays are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to shoppers who are ready to make a purchase. Point-of-purchase displays are physical or digital marketing displays placed in retail stores to advertise products and encourage customers to make purchasing decisions. How to measure the effectiveness of your POP.
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